Even something as minor as a facial expression can affect the final product. Despite being “ very quiet and introverted” in her personal life, Onda says she tries to give her everything while performing by focusing her gaze and gathering all her feelings and emotions into her eyes. | YouTube OriginalsĮVERGLOW’s lead dancer Onda also explained that making the music video’s performance look great isn’t just about getting the movements right. That month included several workdays of over 12 hours in length, and Kim revealed that sometimes the members stay up all night practicing into the morning. | YouTube OriginalsĪccording to EVERGLOW’s “Dun Dun” choreographer, Kim Ji Hye, the members spent around a month practicing choreography for that particular song. Everything from brightness to color details must be thoroughly considered to create a beautiful end product.ĭirector Kim Sung Wook says that one of the biggest differences and most important factors between K-Pop music videos and international music videos is “ the level of performance“-a fact every fan can agree with. On top of that, it’s the lighting designer’s job to emphasize each member’s own unique characteristics, which often involves setting up different lighting for each member. “ Asian facial features are flatter,” he explained, “ So we can’t use the same lighting as Westerners.” To amplify idols’ unique visuals, Yoon says he has to design lighting setups that make their faces very bright from the front angles. LightingĪccording to lighting designer Yoon Seung Nam, lighting K-Pop music videos brings a unique challenge. Ultimately, they always think about how fans will perceive the end product-which piles on the pressure and workload. ![]() Shout Creative writes and directs music videos, films large-scale concerts, captures a performance series, shoots short or feature documentary films, and creates social media content. We make the fans understand and empathize with the story even more.Īlongside incorporating the story into the production design, Park Jin Sil says the team also takes the idols’ personalities into account. Shout Creative is a music video production company from Florida offering video production services, from concept development to post-production. ![]() In the past, we just focused on making it look pretty, but now we put meaning into all the little details.
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